How to make a website.
1. Decide the primary goal of your website.
Is your goal to sell products, sell services, or convey information? Deciding the primary goal of your website will make it easy to determine what should be on your site and how your site should be laid out.
2. Sign up to make a website…
It's 2019 and email marketing is still the highest converting form of advertising. If you're not using email marketing to win new customers and get more out of existing one's you're leaving plenty of money on the table. In this article I'll give you ten email marketing tips that are sure to increase your sales…
Choosing the right images for your website is the difference between having a beautiful website and one that looks homemade. But there are a lot of things you need to take into consideration when selecting images for your website.
1. Get professional photography
So few people bother to get a professional photo shoot for your business yet…
This week we released two new, highly requested webstarts store features.
SEO friendly URLs help you get better search engine ranking by including the keywords someone would use to search for your products online in the product URL. When Google crawls your site they determine what the site is about using a number of factors.…
Here are 5 rules to help you choose the right font for your website.
1. Messaging - Think about the message you're trying to convey and choose an appropriate font. For example if you want to convey elegance you may want a script. If you're creating something futuristic you might want to choose something modern.
2. Safe…
People will buy things from people who they know, like, and trust. You have a limited opportunity to get to know people, especially when you're doing something like selling online. So what type of things can you do to get customers to know, like, and trust you online?
1. Keep your website up to date.
The first…
Creating a web design that's beautiful and functional can be tricky. In this article I'm going to share with you 5 design hacks for a better looking website.
1. Use color and weight instead of size to define hierarchy.
Hierarchy is an important concept in design because it lets the viewer know what they should pay most…
One of the best ways to get people to make recurring purchases from your online store is to save their credit card payment and shipping information. Checkout is one of the highest points of friction in the sales process. So anything you can do to make checkout faster and easier will help increase conversion rates…
People, Products, and Processes. These are the things it takes to run a successful business. Whether you're a ma and pa or a fortune 500.
People
We've all heard we need to hire great people, but what does a great person look like? Simply put a great person or hire will make your life easier. You'll spend…
1. Website Builder.
Of course the WebStarts website builder is our bread and butters. The true drag and drop editor lets you create unique designst that convey the value of your products, services, or information. There's no code to write, and adding a domain name happens automatically. So all the techncial parts of making your…
Shopify is probably the most popular online store builder. It's great if you need a lot of features and want to be confused.
The number one requested feature on Shopify is the ability to create layouts without code. That's where WebStarts comes in. With WebStarts you can create a home page for your Shopify store that…
Sales funnels are a critical part of your online marketing strategy. When people come to your website they're usually not going to buy from you on your first visit. A sales funnel help you capture some contact information from the site vistors and follow up with them. Following up with your visitors and staying top-of-mind…
It's 2019 and search ranking is just as important as ever. Getting your business found when people who are looking for your products and services type a keyword in to Google is a bonified way to drive people to your business but some of the rules of traditional SEO have changed. In this article I'm…
Pinterest is a great place to go for visual inspiration. And since people using Pinterest organize their pins onto boards it's highly organized. Think of it as a visual search engine audited and organized by real poeple.
The audience on Pinterest is primarily women and some of the most popular categories are things like recipes and…
1. They make things people want.
This is probably the most important thing to consider when starting a business. Do you make a product or provide a service people actually want? Too often people come up with an overly creative idea, they assume there's going to be a niche for their product. It's much easier improve…
